2024 Portfolio

Hello!

I am Rafael. I am a transportation and product designer with over 27 years of experience in the automotive industry. I am driven by work that makes an impact on people’s lives. I focus on meaningful design, enhancing the user experience, and leaving a lasting impression.

16

Production Vehicles

2

Concept Vehicles

22+

Products Released

9

Functional Patents

2

Foreign Assignments

8

Teams Managed

At a Glance

Design Process

From strategic planning and conceptualization to final production

01

Undestand the Context

Assess

Identify the objectives, clarify business goals, and determine what the design aims to achieve.
Gather insights from key stakeholders to understand their vision and requirements.

02

Research and Inspiration

Analyze

Analyze and understand market trends, user behavior and needs, and competitor products. Articulate a clear and inspiring vision that guides the design process. Research latest trends in design, materials, and technology to incorporate innovative solutions into the designs.

03

Create Strategy

Plan

Set SMART goals: Specific, Measurable, Achievable, Relevant & Time-bound goals.
Develop detailed personas representing different segments of the target audience and user interaction.

04

Design

Execute

Ideation and concept development involving brainstorming, creating sketches and renderings, and development of prototypes. Digital, Clay and foam models. Gather feedback from stakeholders to refine the concepts.

05

Problem Solving

Evaluate

Key considerations include new technologies, meeting packaging, ergonomic, and safety requirements. Collaborating with Engineering, Manufacturing, and Marketing to ensure design feasibility