O v e r v i e w
Project: Troller Project | Interior & Exterior | Camacari Brazil
Time: 2007 - 2008
Credit: Interior & Exterior Design Manager
I must say, the Troller T4 is one of the most significant projects of my transportation design career. In 2007, I had the incredible opportunity to relocate to Brazil for three years and work on this iconic Brazilian off-roader, originally produced by Troller and acquired by Ford Motor Company the year I arrived. Immersing myself in the rich culture of Brazil and understanding the passionate Troller owners allowed me to truly empathize with their needs and desires. I learned how deeply they cherished these vehicles for their ability to conquer tough terrains and reach privileged places that many could only dream of. Leading both the Exterior and Interior design teams, we collaborated closely to bring this remarkable product to life.
R e s e a r c h & I n s p i r a t i o n
The Troller T4 draws its inspiration from a blend of classic off-road vehicles such as the Jeep Wrangler and early Ford Bronco models. Introduced in 2004 with a fiberglass body and steel chassis, it heavily resembled a Jeep Wrangler. When Ford acquired the company, the challenge was to respect what people loved about it, while developing its own distinct brand identity.
I n s p i r a t i o n
The character of the Troller was highly respected and transcended being just a car — it embodied an adventurous lifestyle.
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We identified their customer and reached out to understand their needs and desires, ensuring the Troller remained true to its roots while evolving into a unique brand.
Product Development
Drawing from our research, we pinpointed three key focus areas and developed three distinct design themes to address them.
Theme C
Focused on mechanical elements, this theme emphasizes precision and functionality, showcasing intricate details.
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Theme B
Focused on power, emphasizing a strength. It incorporates bold lines, robust materials, and design elements that convey strength and capability.
Theme A
Focusing on versatility. Featuring enhance performance maintaining a strong, adventurous aesthetic.
1/4 S c a l e C l a y M o d e l s | C o n c e p t s D e v e l o p m e n t
Designed with functionality at its core, three different themes with 3 different approaches.
E x t e r i o r P r o t o t y p i n g
Physical clay prototypes were created to refine the concept and test functionality, aesthetics, and usability. This process facilitated further evaluation and adjustments before making the final theme selection, ensuring that the design meets all specifications and effectively addresses user needs.
M a t e r i a l S e l e c t i o n
Showcasing a cabin that emphasizes exceptional craftsmanship. High-quality materials were utilized throughout, featuring leather-trimmed seating surfaces
The development of the Troller interior focused on enhancing durability, comfort, and functionality to meet the demands of adventurous off-road enthusiasts.
I n t e r i o r P r o t o t y p i n g
Physical interior clay prototype was created to refine the concept and test functionality, aesthetics, and usability. This process facilitated further evaluation and adjustments before making the final theme selection, ensuring that the design meets all specifications and effectively addresses user needs.
Final Exterior Design - POWER
Troller Design Team Camacari - Brazil
Despite Ford Brazil ceasing operations in 2021 and the eventual deactivation of Troller's assembly plant, the T4 remains a testament to robust design and off-road capability, embodying the spirit of adventure and innovation.
Despite Ford Brazil ceasing operations in 2021 and the eventual deactivation of Troller's assembly plant, the T4 remains a testament to robust design and off-road capability, embodying the spirit of adventure and innovation.
