O v e r v i e w
Project: Ford Fiesta Classic (Fifth Generation MK5) | Exterior | Camaçari - Brazil
Time: 2008 - 2011
Credit: Exterior Design Manager
In early 2010, the 2007 Fiesta was facelifted for the 2011 model with new headlights and grille. The facelifted Fiesta was known as: Fiesta One in Argentina, Fiesta Move in Venezuela, Fiesta Rocam in Brazil.
The 2011 Ford Fiesta featured a sleek, sporty, and aerodynamic design with a dynamic aura. The 2011 Fiesta Rocam refresh was stylish and economical.
Rafael led a group of Brazilian designers who pushed for creativity and modern appeal. Our team created a fresh, dynamic exterior front facelift that harmonized with the overall design. With a large production run, South American Fiesta fans were excited to own a part of this development.
Theme A
Theme B
R e s e a r c h & I n s p i r a t i o n
According to Rafael, the design process blended linear shapes with expressive surface motifs infused with utilitarian needs from two different themes. One theme focused on enhancing details with eagerness, while the other contributed to an organic feel, maintaining visual harmony. This thoughtful approach was crucial in designing a well-balanced refresh.
Theme A Development
This theme involved blending linear shapes and enhancing details with eagerness. The approach aimed to create a visually striking headlamp design that emphasized precision and clarity, ensuring that all elements were meticulously crafted to stand out.
Theme B Development
According to Rafael, the design process involved blending linear shapes with an organic feel, maintaining visual harmony.
Theme A Selected to Move Forward
This thoughtful approach was pivotal in designing a well-balanced refresh, ensuring that the final design achieved both visual harmony and modern appeal.
Theme A
Theme B
New 2011 Ford Fiesta Design
From 2007 Ford Fiesta
The design team worked on the updates in 2009, and the refreshed model was later released in 2011. The focus was on the front fascia.
The design team developed a fresh, dynamic exterior front facelift that seamlessly integrated with the overall design. The large production run allowed South American Fiesta fans to eagerly embrace this innovative development.
Lighting Theme Development
the design process involved blending linear shapes with decorative motifs inspired by jewelry, which contributed to an organic feel and enhanced visual harmony in the final theme.
Lighting Theme Development
Wheel Development
the design process involved blending linear shapes with decorative motifs inspired by jewelry, which contributed to an organic feel and enhanced visual harmony in the final theme.
Cluster Design Development
the design process involved blending linear shapes with decorative motifs inspired by jewelry, which contributed to an organic feel and enhanced visual harmony in the final theme.
P r o t o t y p i n g
Physical Clay prototype were created to refine the concept and test functionality, aesthetics, ensuring that the design meets all specifications.
The finished clay model, seen from different views, showcases the dynamic exterior front facelift that seamlessly integrated with the overall design. This model highlighted the fresh and modern aesthetic achieved through meticulous craftsmanship and thoughtful design in 2009.
To showcase the vehicle in a more sporty way, fun expressions of the design were created. These dynamic and playful elements emphasized the car's energetic and athletic character, further enhancing its appeal to enthusiasts looking for a spirited driving experience.
Final Product - 2011 Ford Fiesta Rocam from Brazil
The 2011 Ford Fiesta Rocam, facelifted with new headlights and grille, combines stylish design with advanced technology, making it well-suited for both city driving and extended trips. The design team's collaborative spirit and pursuit of excellence have resulted in a standout final product.
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