O v e r v i e w
Project: Ford Super Chief Senate - Interior
Time: 2005 - 2006
Credit: Lead Interior Designer
I was part of the design team behind the Ford Super Chief Senate - Interior concept car. This vehicle was developed with a luxurious approach, targeting ranchers accustomed to luxury in their homes who desire the same experience in their daily drive. The design emphasizes both strength and commanding superiority, combining refined aesthetics with robust functionality.
R e s e a r c h & I n s p i r a t i o n
The design process involved blending linear shapes with decorative motifs, which contributed to an enhanced visual harmony. This thoughtful approach was crucial for Ford Super Duty Truck, underscoring the elegance and sophistication while focusing on high performance.
C o n c e p t D e v e l o p m e n t
Designed with functionality at its core, the center console showcases a multifunctional design that serves as a traditional armrest while incorporating a rotational mechanism for optimal space utilization. This innovative console houses all the electronic components required for a fully operational screen, ensuring a sleek, high-tech user experience with everything elegantly contained within.
C o n c e p t R e f i n e m e n t
When refining the design, I focused on smooth lines on the wooden surfaces that matched perfectly with the rich leather. Drawing inspiration from modern furniture, the design conveyed spaciousness, comfort, and luxury.
C o n c e p t R e f i n e m e n t & P r o t o t y p i n g
During this phase, digital prototypes were created to refine the concept and test functionality, aesthetics, and usability. This process facilitated further evaluation and adjustments, ensuring that the design meets all specifications and effectively addresses the Ford Super Duty costumers needs.
F I N A L P R O D U C T
This team effort design story encompassed everything from strategy to the creation of the concept vehicle. The Super Duty Senate debuted at the 2006 Detroit International Auto Show.