O v e r v i e w
Project: Aston Martin Performance Watch
Location: Ingeni - London, England
Time: 2001
Credit: Sole Designer of the Project
This was part of the assignments of creating products for Aston Martin that captured the essence and future direction of the brand. This watch cherished the legacy of handcrafted mechanisms, showcasing the labor and craftsmanship combined with new technology and excellence.
Research & Inspiration
For the Aston Martin Performance Watch, Rafael drew inspiration from the craftsmanship of watchmakers and Aston Martin's legacy of luxury sports cars and grand tourers. The watch features a timeless design with meticulous attention to detail, precision and reliability akin to Aston Martin's powerful engines, and embodies the brand's rich British heritage since 1913 and its association with James Bond.
This watch collection incorporates elements of mystery and adventure. Limited production ensures exclusivity and prestige, while cutting-edge technology in horology reflects Aston Martin's commitment to innovation. This watch captures the essence of luxury, performance, and sophistication that defines Aston Martin.
